DEI initiatives were all #performative #bullshit anyway. Really heavy on crafting a public image, with plenty of internal and external #propaganda and #marketing. #Target is not interested in actually supporting marginalized communities, just increasing profits.
The annual #pride stuff was the epitome of it. They only sold Pride goods in June but never year round. When right wingers put pressure on them for it, they folded like empty soda cans in a 24 ton hydraulic press.